purewater-branding
26
Sep
Brand Harvest
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Branded Water – An idea to brand ‘Water from place of Origin”

India has the world’s largest population without access to clean drinking water. Not surprisingly, sales of bottled water have been soaring here. The growth of this category – 19% between 2016 and 2017 in India-outpaced those in any other major global market, a March 22 note from research firm Mintel said. “This growth is being […]

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steel-industry1
26
Sep
Brand Harvest
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Commodity to brands – Branding the steel industry

The TMT business at one level is a commodity market, unlike say cement. Having said this, there are recognizable brands in the market, thanks to their advertising. In a true sense, there are yet no brands in the conventional way of looking at brands. As we understand the category, branding in this category has played […]

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commodities-brands
26
Sep
Brand Harvest
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From commodities to brands – Milk and milk based products have come a long way by leveraging branding strategies and good design

According to Crisil’s report, India’s Rs.75,000 crore organised dairy market may perform better over the next three years as rising disposable incomes is leading to rapid conversion to branded dairy products. Revenue from the share of organised dairy segment could rise to 25% by 2017-18 from 19% in 2014-15, the report said. The organised dairy […]

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branding-commodities
26
Sep
Brand Harvest
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From commodity to brands – The journey of branding commodities

The Indian spices brands are largely home-grown brands and the foundations of these brands have been built initially by making masalas at home and operating subsequently like a cottage industry. It is only in the past two decades most of these companies have focused on building brands by focusing on all India distribution, smart packaging […]

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packaging-designs
11
Apr
Brand Harvest
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Putting packaging design at the heart of brand strategy

Packaging design is a key strategic element in expressing and achieving core brand objectives. In today’s intensely competitive business environment it is increasingly important for brands to look at packaging as part of a complete strategic system and roles it plays in creating brand success. Consistency, affinity and experience are the three key parameters that […]

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brand-repositionings
4
Apr
Brand Harvest
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Brand Repositioning – Why do you need it?

One of the classic and most successful examples of how brand repositioning can change a brand’s fortune is Marlboro in the 1950s. The company used to sell cigarettes and targeted women. With studies linking lung cancer and smoking becoming prevalent, the company was on the decline owing to low sales. What they needed to do […]

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water-branding
3
Apr
Brand Harvest
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Water – Branding for a precious commodity

Branded water market in India is estimated at INR 3000Cr. Water transformed into bottled water generates value and moves up in the value chain. Although most brands sell at the same price there are some brands that have gained significant popularity and acceptance among the consumers for standards and quality. It is thereby reassuring the […]

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branding and advertising agency
31
Mar
Brand Harvest
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Branding & Advertising – How knowing the difference can take your marketing strategy to the next level

The failure to understand the difference between branding and advertising by many marketers in todaý’s marketing landscape is quite surprising, given the rapid evolution of marketing. While the desired end result in both may be that of increasing revenue, both have different roles to play. And understanding this difference can significantly help marketers in their […]

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restaurant-reception
22
Mar
Brand Harvest
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Quick Eat ‘n’ Go Restaurant in today’s times

A younger and richer India is fuelling the dining out industry. In Mumbai specifically, the road-side & take-away culture has been particularly strong, as evidenced by a growing number of QSR chains. Recent & fairly proliferate entrants in the market include Faasos, Box8, Ammiʼs and many more. What is particularly interesting is the growing trend […]

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