packaging-designs
11
Apr
Brand Harvest
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Putting packaging design at the heart of brand strategy

Packaging design is a key strategic element in expressing and achieving core brand objectives. In today’s intensely competitive business environment it is increasingly important for brands to look at packaging as part of a complete strategic system and roles it plays in creating brand success. Consistency, affinity and experience are the three key parameters that […]

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brand-repositionings
4
Apr
Brand Harvest
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Brand Repositioning – Why do you need it?

One of the classic and most successful examples of how brand repositioning can change a brand’s fortune is Marlboro in the 1950s. The company used to sell cigarettes and targeted women. With studies linking lung cancer and smoking becoming prevalent, the company was on the decline owing to low sales. What they needed to do […]

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water-branding
3
Apr
Brand Harvest
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Water – Branding for a precious commodity

Branded water market in India is estimated at INR 3000Cr. Water transformed into bottled water generates value and moves up in the value chain. Although most brands sell at the same price there are some brands that have gained significant popularity and acceptance among the consumers for standards and quality. It is thereby reassuring the […]

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branding-vs-advertising
31
Mar
Brand Harvest
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Branding & Advertising – How knowing the difference can take your marketing strategy to the next level

The failure to understand the difference between branding and advertising by many marketers in todaý’s marketing landscape is quite surprising, given the rapid evolution of marketing. While the desired end result in both may be that of increasing revenue, both have different roles to play. And understanding this difference can significantly help marketers in their […]

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restaurant-reception
22
Mar
Brand Harvest
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Quick Eat ‘n’ Go Restaurant in today’s times

A younger and richer India is fuelling the dining out industry. In Mumbai specifically, the road-side & take-away culture has been particularly strong, as evidenced by a growing number of QSR chains. Recent & fairly proliferate entrants in the market include Faasos, Box8, Ammiʼs and many more. What is particularly interesting is the growing trend […]

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product-packaging
14
Mar
Brand Harvest
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A product, unlike a book, can be judged by its cover

Packaging design can sometimes become the single driving factor in a consumer’s perception of a brand The significant rise in focus on product packaging designing by brands is clearly evident in today’s times. With new and innovative product packaging seen on the shelf, it is clear that brands have come to realise that a product’s […]

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Corporate-branding
5
Mar
Brand Harvest
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Corporate Branding in Real Estate

For the last two decades, the real estate industry in India has evolved to the point that leading players have crafted out differentiated positioning and communication angles that are now a part of the public consciousness. A classic example of this is Rustumjee, who have taken on the leadership role when it comes to ‘Creating […]

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brand-alignment-book
3
Nov
Brand Harvest
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In today’s world, what will make your brand stand out?

We’ve been working with many companies that deliver products, services and programs to customer for a decade now. And the one common pattern that we see among outstanding companies is that they are the ones that deliver an experience – a branded experience. Amazon, touted as the best branded experience provider in the world, is […]

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bh-red
8
Sep
Brand Harvest
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Red is our new colour

The past decade saw us partnering our clients in branding and rebranding and now it’s time we did that for ourselves. Brand Harvest is saying HI to RED. Over the years we have attracted over 100 clients across segments, size and stature and partnered in providing branding solutions. Our relationships with clients have been highly […]

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