Brand Harvest, a brand solutions company, establishes the identity and positioning for Rajiv Gandhi Jeevandayee Arogya Yojana – An initiative by the State Government of Maharashtra that aims to improve the medical access facility for both ‘Below Poverty Line’ and ‘Above Poverty Line’ families.
Population growth, escalating inflation, congested roads, rising disposable incomes, increasing consumer spends and uncertainty in the markets are a few things that seem to be certain. In today’s world, brands consistently face challenges in connecting with their audience and safeguarding market shares. Across categories we witness consumer behavior attitude perceptions buying and consumption patterns changing. […]
I have witnessed many companies particularly some of the emerging and established players in the real estate sector changing their logo and releasing full-page newspaper advertisements about the new logo. I guess this is driven from the need to make the brand appear contemporary and hence the need for a new visual identity.
By Ram Gudipati The concept of branding in India is yet to evolve. Unfortunately there are many design companies some large and many small firms that are providing brand consultancy and design without the understanding of the strategic implications. I believe that experience in managing and building brands through effective communication and advertising is a […]