Branded water market in India is estimated at INR 3000Cr. Water transformed into bottled water generates value and moves up in the value chain. Although most brands sell at the same price there are some brands that have gained significant popularity and acceptance among the consumers for standards and quality. It is thereby reassuring the […]
A younger and richer India is fuelling the dining out industry. In Mumbai specifically, the road-side & take-away culture has been particularly strong, as evidenced by a growing number of QSR chains. Recent & fairly proliferate entrants in the market include Faasos, Box8, Ammiʼs and many more. What is particularly interesting is the growing trend […]
For the last two decades, the real estate industry in India has evolved to the point that leading players have crafted out differentiated positioning and communication angles that are now a part of the public consciousness. A classic example of this is Rustumjee, who have taken on the leadership role when it comes to ‘Creating […]
The past decade saw us partnering our clients in branding and rebranding and now it’s time we did that for ourselves. Brand Harvest is saying HI to RED. Over the years we have attracted over 100 clients across segments, size and stature and partnered in providing branding solutions. Our relationships with clients have been highly […]
By Seher Hussain June 05 2013 In the last few weeks, reports about the spot-fixing scandal during the Indian Premier League (IPL) tournament have gone from bad to worse. Latest reports indicate that two prominent gangsters are now accused of masterminding the scam and are being sought by the Indian police. While the IPL takes a battering in […]
Brand Harvest, a brand solutions company, establishes the identity and positioning for Rajiv Gandhi Jeevandayee Arogya Yojana – An initiative by the State Government of Maharashtra that aims to improve the medical access facility for both ‘Below Poverty Line’ and ‘Above Poverty Line’ families.