Customer Experience Management – A new way of thinking marketing


Some are already calling customer experience management (CX) the next frontier in marketing. This is especially true of service brands, where the boundaries between product, services, technology and operations are blurring – some would say distressingly fast. Many organizations are now recognizing the need to have a Customer Experience Officer in the management team, a bulwark against the complications of technology-led processes and the possible pushbacks from social media. So download our curated document on Customer Experience Management Principles – a small selection of tools and techniques culled from across the online world to help you design and create a CX strategy.