We’ve been working with many companies that deliver products, services and programs to customer for a decade now. And the one common pattern that we see among outstanding companies is that they are the ones that deliver an experience – a branded experience. Amazon, touted as the best branded experience provider in the world, is certainly a case to study. However, the starting point for a company to start delivering branded experiences is their employees. Employee Engagement, the much used (abused) mantra that used to be the sole province of the HR department is now a marketing imperative. Every marketer must now ask themselves, how do I get my employees fully aligned to what my brand stands for? This isn’t simple, it is a process with all its implied structures, goals, outcomes, and yes – funding! Employees don’t just start to deliver branded experiences after watching a company video. So what does a company do? Download our brand alignment book to understand the topic a little more. Even better, give us a call!