Branded v/s Non Branded Coffee
3
Jan
Brand Harvest
1 Comment

2015: The year of the simple in branding

-by Samir Kumar (Creative Strategist) Why Simple The advent of social media age has left people with less time and lot of information. It’s impacting our lives in ways that we are still grappling with. There’s noise. And there are self-created compulsions. All of us are creating, posting and consuming content: a lot of physical […]

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surf1
26
Dec
Brand Harvest
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Doing good to connect better

and why hand hygiene is better branding than saving the planet by Samirkumar Branding with a purpose is almost a buzz word that most marketers and businesses are waking up to, but very often it’s thought to be occupying just a hallowed and lofty space. The purpose often seems like a big statement like saving […]

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11
Nov
Brand Harvest
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Good design is good business

These words, quoted by long-time IBM Chairman-CEO Thomas Watson Jr., hold relevance even today, perhaps more than ever.  In an increasingly competitive business landscape, design is the new battleground. The success of a business depends on it. Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms […]

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firstouch mobile
8
May
Brand Harvest
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Firstouch; MoFirst’s Biggest Move

Brand Harvest is proud to be associated with the brand creation and launch of the World’s first regional smartphone aimed at bridging the language and technology gap. Brand Harvest partnered MoFirst Solutions (Firstouch’s parent company), from day one, working on the naming, articulating the value proposition, developing a positioning, designing the visual identity, website and […]

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Socializing-Tips-613x490
10
Mar
Brand Harvest
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YOUR FACEBOOK “FANS” MOST LIKELY DON’T MATTER…

  by Bibhash Banerjee At the outset let me clarify, the title of this article does not apply to all and sundry but certainly does to a large population of brands of all sizes. There is a strange and misguided popularity contest going on amongst brands and the stage is the most popular social networking […]

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keep-calm-and-whats-my-name-again
10
Sep
Brand Harvest
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A World Without Brands…

by Bibhash Banerjee Imagine you wake up one morning, follow the same routine you do every day; wash your face with soap, pick up a toothbrush and paste to brush your teeth, wipe your face with a towel make yourself coffee. Now also imagine that all this is happening in a world without brands! Without […]

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4
Jul
Brand Harvest
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Cos may be asked to buy 30% from SMEs

Relevant article : Why Indian SMEs need Branding. Now!

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7
Jun
Brand Harvest
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Indian Premier League brand-value down, but not out after spot-fixing scandal.

By Seher Hussain June 05 2013 In the last few weeks, reports about the spot-fixing scandal during the Indian Premier League (IPL) tournament have gone from bad to worse. Latest reports indicate that two prominent gangsters are now accused of masterminding the scam and are being sought by the Indian police. While the IPL takes a battering in […]

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20
May
Brand Harvest
No Comments

The Neanderthal brand & why adaptability isn’t everything.

by Samir Kumar Adaptability! The key to survival and growth, we’re told, is the ability to adapt. Most of us hold it true that the degree of responsiveness to the changing environments is almost synonymous to the propensity of success, especially in a competitive environment. And if we were to go hunting for validation of […]

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