Health Trands
1
Sep
Meera Rajendran
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Is the ‘health’ trend a marketing gimmick?

We recently worked with a few brands that wanted to establish themselves as the ‘healthy’ alternative in foods and beverages. It got us thinking, How has this health trend started and how is it gaining momentum? Is it a function of the sheer marketing money spent on creating fear? A spate of ‘Healthful’ products have […]

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Naming
31
Aug
Meera Rajendran
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To Name or not to Name. The question of the ages.

Great names are a powerful force in branding. That said, finding the right name, the best fit, and something that feels right deep down in your gut is always tricky. From a strategic perspective, we often get called in to help name a brand, a corporate or a product. In our view, the best product and […]

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Guidelines
31
Aug
Meera Rajendran
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Brand Guideline Creation – A beginners guide

As organizations grow, they feel the need to consolidate their brand. In many cases, this is a relatively simple effort. However, consumer facing brands in today’s world find themselves in need of comprehensive brand guidelines – a document that is a bible, an auditing tool, as well as creative inspiration. Beginning the documentation of such […]

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Dig Mark
31
Aug
Meera Rajendran
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6 key principles for creating a digital marketing framework

There has been a dynamic shift in the financial services industry in India. Customer engagement has not just risen overall, it has risen most dramatically on the digital front where interactions have undergone a sea change: From advertising to digital transactions  From content to engagement From one-on-one to multi faceted interactions From awareness to pre-disposition […]

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poster
13
Jun
Meera Rajendran
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Customer Experience Management – A new way of thinking marketing

Some are already calling customer experience management (CX) the next frontier in marketing. This is especially true of service brands, where the boundaries between product, services, technology and operations are blurring – some would say distressingly fast. Many organizations are now recognizing the need to have a Customer Experience Officer in the management team, a […]

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Social-media
13
Feb
Samir Kumar
1 Comment

The likable brand

– by Samir Kumar (Creative Strategist, Brand Harvest) People don’t always remember what you say or even what you do, but they always remember how you made them feel – Maya Angelou A case for ‘Authenticity’ Posted, liked, followed and likeable: between numbers and quality of brand interaction There’s an obsessive, compulsive race to get […]

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Rebrand
10
Feb
Brand Harvest
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Re-Branding – The two most important aspects to evaluate – Context and Relevance

-by Ram Gudipati Context: Understanding the environment, the circumstances and the customer expectations within a category are extremely important. Every category has growth drivers and the ability of the brand is to harness these growth drivers to create meaningful associations around the brand. Customer expectations keep changing from time to time. While trust and reliability […]

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Branded v/s Non Branded Coffee
3
Jan
Brand Harvest
1 Comment

2015: The year of the simple in branding

-by Samir Kumar (Creative Strategist) Why Simple The advent of social media age has left people with less time and lot of information. It’s impacting our lives in ways that we are still grappling with. There’s noise. And there are self-created compulsions. All of us are creating, posting and consuming content: a lot of physical […]

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surf1
26
Dec
Brand Harvest
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Doing good to connect better

and why hand hygiene is better branding than saving the planet by Samirkumar Branding with a purpose is almost a buzz word that most marketers and businesses are waking up to, but very often it’s thought to be occupying just a hallowed and lofty space. The purpose often seems like a big statement like saving […]

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