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11
Nov
Brand Harvest
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Good design is good business

These words, quoted by long-time IBM Chairman-CEO Thomas Watson Jr., hold relevance even today, perhaps more than ever.  In an increasingly competitive business landscape, design is the new battleground. The success of a business depends on it. Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms […]

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firstouch mobile
8
May
Brand Harvest
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Firstouch; MoFirst’s Biggest Move

Brand Harvest is proud to be associated with the brand creation and launch of the World’s first regional smartphone aimed at bridging the language and technology gap. Brand Harvest partnered MoFirst Solutions (Firstouch’s parent company), from day one, working on the naming, articulating the value proposition, developing a positioning, designing the visual identity, website and […]

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10
Mar
Brand Harvest
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YOUR FACEBOOK “FANS” MOST LIKELY DON’T MATTER…

  by Bibhash Banerjee At the outset let me clarify, the title of this article does not apply to all and sundry but certainly does to a large population of brands of all sizes. There is a strange and misguided popularity contest going on amongst brands and the stage is the most popular social networking […]

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10
Sep
Brand Harvest
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A World Without Brands…

by Bibhash Banerjee Imagine you wake up one morning, follow the same routine you do every day; wash your face with soap, pick up a toothbrush and paste to brush your teeth, wipe your face with a towel make yourself coffee. Now also imagine that all this is happening in a world without brands! Without […]

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4
Jul
Brand Harvest
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Cos may be asked to buy 30% from SMEs

Relevant article : Why Indian SMEs need Branding. Now!

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7
Jun
Brand Harvest
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Indian Premier League brand-value down, but not out after spot-fixing scandal.

By Seher Hussain June 05 2013 In the last few weeks, reports about the spot-fixing scandal during the Indian Premier League (IPL) tournament have gone from bad to worse. Latest reports indicate that two prominent gangsters are now accused of masterminding the scam and are being sought by the Indian police. While the IPL takes a battering in […]

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20
May
Brand Harvest
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The Neanderthal brand & why adaptability isn’t everything.

by Samir Kumar Adaptability! The key to survival and growth, we’re told, is the ability to adapt. Most of us hold it true that the degree of responsiveness to the changing environments is almost synonymous to the propensity of success, especially in a competitive environment. And if we were to go hunting for validation of […]

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ikea
16
May
Brand Harvest
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Why Indian SMEs need Branding. Now!

by Bibhash Banerjee The long standing debate of FDI in retail has finally seen a palpable policy change. The Government of India now allows for single-brand and multi-brand retail companies to invest 100% and 51% respectively through FDIs. However, besides getting a positive nod from the apex court there has been resistance politically as well […]

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3
May
Brand Harvest
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A case for Brands

by Bibhash Banerjee There are a few things in this world more likely open the flood-gates of “anti-globalisation” banter than the suggestion that Brands have a positive social impact. Everything from the “they are making my kids fat” to “they are exploiting poor labourers in developing nations” and “the damage done to the environment by […]

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