names
30
Apr
Brand Harvest
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A rose by any other name
is not a rose

– Naming; the serious business of branding. by Samir Kumar Naming brands is a serious business. It is the first expression of public branding. The brand’s name is what the world connects to and uses to describe the brand. And if done right, naming becomes the most crucial aspect of the brand’s positioning, its tonality […]

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ibm_smarterplanet_03
23
Apr
Brand Harvest
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5 Things Brand Consultants can do to Help Save the Planet

by Bibhash Banerjee Yesterday was “Earth Day”. An annual reminder that the planet we live in needs our help, to save itself from our own evils. A shame in fact that we need a reminder to live a life which does not damage the environment and the planet we depend upon for survival. The detrimental impact […]

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BrandandProductNaming1
19
Apr
Brand Harvest
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What’s in a name?

by Ram Gudipati Let me just start by stating that I find names and the process of naming a very fascinating subject. An entire industry runs on this business of names such as websites and professional services which are based on naming new-born babies, parents spend many days deciding on the “right” name for their […]

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nike
26
Mar
Brand Harvest
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How branding has had its influence in the sport of football

By Omar Khan Branding in football today is commanding more importance than it ever did. The sport itself has become a platform to make a brand more visible and attractive to the world. And the perspective is two-fold; brands trying to promote themselves through teams and players and, teams and players themselves trying to build […]

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header 5
11
Mar
Brand Harvest
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And now, Brand is innovation.

By Samir Kumar In a recent study, Jeff Dyer and Hal Gregersen have listed 100 such companies where the stock market valuation is significantly higher than the actual cash flows attributable to their product portfolio. That’s ‘innovation-premium’. Brands like Salesforce, Tencent, Apple and Amazon are earning an innovation premium of over 50%. In the good […]

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trustlogo
1
Feb
Brand Harvest
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Brand Harvest creates a new identity
for Rajiv Gandhi Jeevandayee Arogya Yojana

Brand Harvest, a brand solutions company, establishes the identity and positioning for Rajiv Gandhi Jeevandayee Arogya Yojana – An initiative by the State Government of Maharashtra that aims to improve the medical access facility for both ‘Below Poverty Line’ and ‘Above Poverty Line’ families.

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402382-infosys-twitter
1
Feb
Brand Harvest
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Branded by success

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402382-infosys-twitter
1
Feb
Brand Harvest
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Identity Shapers

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