Pascal
1
Feb
Brand Harvest
No Comments

Wooing the Chameleon – Building Brand Preference in Uncertainity.

Population growth, escalating inflation, congested roads, rising disposable incomes, increasing consumer spends and uncertainty in the markets are a few things that seem to be certain. In today’s world, brands consistently face challenges in connecting with their audience and safeguarding market shares. Across categories we witness consumer behavior attitude perceptions buying and consumption patterns changing. […]

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ibm(1)
1
Feb
Brand Harvest
No Comments

Logo # Brand Identity

I have witnessed many companies particularly some of the emerging and established players in the real estate sector changing their logo and releasing full-page newspaper advertisements about the new logo. I guess this is driven from the need to make the brand appear contemporary and hence the need for a new visual identity.

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bh names
1
Feb
Brand Harvest
No Comments

An evolving practice

By Ram Gudipati The concept of branding in India is yet to evolve. Unfortunately there are many design companies some large and many small firms that are providing brand consultancy and design without the understanding of the strategic implications. I believe that experience in managing and building brands through effective communication and advertising is a […]

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brand of shoes
25
Jan
Brand Harvest
No Comments

Is branding only about the logo?

Branding has gained significant importance among corporates worldwide and has influenced stakeholders across the spectrum. Corporate branding has certainly helped companies gain substantial advantage and in many cases is the key sustainable long-term differentiator. In India, corporate branding is gaining importance but only a few companies are taking the initiative to invest in it. Most […]

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