The failure to understand the difference between branding and advertising by many marketers in todaý’s marketing landscape is quite surprising, given the rapid evolution of marketing. While the desired end result in both may be that of increasing revenue, both have different roles to play. And understanding this difference can significantly help marketers in their […]
I have witnessed many companies particularly some of the emerging and established players in the real estate sector changing their logo and releasing full-page newspaper advertisements about the new logo. I guess this is driven from the need to make the brand appear contemporary and hence the need for a new visual identity.
Branding has gained significant importance among corporates worldwide and has influenced stakeholders across the spectrum. Corporate branding has certainly helped companies gain substantial advantage and in many cases is the key sustainable long-term differentiator. In India, corporate branding is gaining importance but only a few companies are taking the initiative to invest in it. Most […]