A younger and richer India is fuelling the dining out industry. In Mumbai specifically, the road-side & take-away culture has been particularly strong, as evidenced by a growing number of QSR chains. Recent & fairly proliferate entrants in the market include Faasos, Box8, Ammiʼs and many more. What is particularly interesting is the growing trend […]
For the last two decades, the real estate industry in India has evolved to the point that leading players have crafted out differentiated positioning and communication angles that are now a part of the public consciousness. A classic example of this is Rustumjee, who have taken on the leadership role when it comes to ‘Creating […]
-by Samir Kumar (Creative Strategist) Why Simple The advent of social media age has left people with less time and lot of information. It’s impacting our lives in ways that we are still grappling with. There’s noise. And there are self-created compulsions. All of us are creating, posting and consuming content: a lot of physical […]
These words, quoted by long-time IBM Chairman-CEO Thomas Watson Jr., hold relevance even today, perhaps more than ever. In an increasingly competitive business landscape, design is the new battleground. The success of a business depends on it. Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms […]
by Bibhash Banerjee Imagine you wake up one morning, follow the same routine you do every day; wash your face with soap, pick up a toothbrush and paste to brush your teeth, wipe your face with a towel make yourself coffee. Now also imagine that all this is happening in a world without brands! Without […]
By Samir Kumar In a recent study, Jeff Dyer and Hal Gregersen have listed 100 such companies where the stock market valuation is significantly higher than the actual cash flows attributable to their product portfolio. That’s ‘innovation-premium’. Brands like Salesforce, Tencent, Apple and Amazon are earning an innovation premium of over 50%. In the good […]
I have witnessed many companies particularly some of the emerging and established players in the real estate sector changing their logo and releasing full-page newspaper advertisements about the new logo. I guess this is driven from the need to make the brand appear contemporary and hence the need for a new visual identity.