Brand strategy is the foundation for building a strong brand. Strategy is internal and begins with addressing the fundamentals like - developing the brand positioning strategy, purpose, differentiation and experience. This leads to the creation of the brand communication strategy, or the external face and voice of the brand. Developing the brand strategy involves rigor, processes and evaluation. It is the ability to focus on the essentials and getting the brand matrix right.

Brand Strategy

The best brands are advertisements in themselves. We believe that a powerful brand is the result of a powerful strategy. The key is to find a fresh way into the hearts and minds of your customers, redefine and own the conversation in your industry, and engage people on as many levels as possible. The best product and company brands represent the ultimate process of boiling these ideas down into one consolidated brand strategy.

A comprehensive brand strategy addresses many different areas. These can broadly be represented in a Brand Strategy Map as below.

Brand Strategy Creation: Different aspects to consider

Brand Strategy Creation