Identity Design + Print
In a nutshell
Established in the year 2002, Ensemble Infrastructure India Limited started with providing interior contract services for its customers in Mumbai. However, the interior contracting business was perceived as purely implementation work and the company was seen as a contractor/vendor. The ﬁrm had plans to move up in the value chain by providing interior architecture design and also design-build along with high end ofﬁce furniture and ready to use retail ﬁt-outs.
What we did
Brand Harvest conducted a research among architects, clients, suppliers and key inﬂuencers to identify the key role and the signiﬁcance of an interior-contracting ﬁrm. Research revealed that implementation of design is 90% of the work and most clients and architects believe that an interior contracting ﬁrm brings alive the design concept. In fact, many a times they value add. The opportunity was to reposition the status of a vendor into a dynamic enterprise driven by creativity.