Strategy + Design
In a nutshell
Saint-Gobain Gyproc India Ltd. is part of the Saint-Gobain Group and a market leader in the gypsum based construction space in India for well over two decades. Saint-Gobain Gyproc India Ltd. has been a pioneer in introducing light weight interior construction practices in the Indian construction industry and is foremost in the minds of customers when they think of ceiling, drywall partition and gypsum plaster.
What we did
Brand Harvest helped Saint Gobain Gyproc to collapse their complete brand architecture and create a new one that was based purely on the value proposition of each product line. The need for moving up in the value chain was very critical in order to be seen as a company that offers solutions that are both technologically superior and products that are performance driven. The creative expression of this articulation was deﬁned as “Gyproc – Built for tomorrow.”