Identity + Strategy + Digital
In a nutshell
Insteract provides business travel solutions to SMEs and large corporations. They have unique algorithms and smart data analysing techniques to provide optimised solutions. They wanted to bring out this distinctive proposition in their brand.
What we did
To convey the idea of smart business travel solutions, we created an identity emerging from the three aspects of People, Product and Systems. The graphic expression represented travel with a forward and upward expression, and eventually given a humanised form.
The goal was to establish an identity that would highlight the smarter approach to travel that sets free - the traveller and the organization.