New Brand Launch + Strategy + Identity Design + Digital Design + Rebranding
In a nutshell
Myscape Courtyard is a super-premium villa project in Hyderabad, the flagship project of the MyScape brand of real-estate.Targeting the super HNIs of Hyderabad, the project needed to break free from the clutter of the real-estate industry in the city.
What we did
An unusual and striking identity, inspired by the project amenities that were cutting-edge, was developed by us, and came as a breath of fresh air. The flow of the site was designed in a single page parallax to allow ease of navigation across devices and to create visual delight.The breadth of imagery and information on features, amenities were all planned in a seamless manner to capture the essence of the project while keeping it visually rich and experiential.
Studying the decision making process of the HNI customer in Hyderabad, we realized that the project website serves as the single most important factor in casting a first impression.