The provision of Corporate branding Services and corporate branding strategy is a very nascent practice in India. As a specialist in the areas of corporate branding and corporate branding among mid-large size companies in India, we know that the culture of branding among many corporates is present but in a very limited manner. Only the large and noteworthy companies in India have invested extensively in infusing a brand culture.

Corporate Brand Strategy

Corporate Brand Identity Development

Brand Strategy is not just about a design exercise of putting graphics and colourstogether to create a logo. While Brand Identity development, may be an outcome of the exercise, it is about capturing the essence of the organization and therefore corporate branding strategy must encompass the following:

  • Understanding and articulating the organisations vision, mission and most importantly, the pillars that help achieve the goals
  • The strategic roadmap covering the plan, approach and broadly defining the key milestones
  • The core aspects about the corporate that can positively influence various stakeholders
  • The existing culture and the change agents within the corporate
  • Understanding the overall environment within which the corporate is operating. The context of the competition, government policies, economic situation, industry scenario and every other factor that shapes and influences opinions will become relevant