Brand Identity & Logo Design
The identity of the brand is the most important visible symbol representing the very values of the brand. It goes beyond the logo, and manifests itself in every graphic, every element, tone and manner of communication and service delivery as well. ‘Happy to Help’ of the Vodafone is as much a part of the Vodafone Identity as their logo – Design needs to bring alive the strategy and enhance the desired imagery of the brand.
Designing Brand Identity
From a design perspective, it is about creating a very cohesive look for the brand, manifested through all its applications. In the brand identity design development, we would look at creating a consistent and coherent look by considering the relevant colours, graphics, typeface, visuals and words.
A logo represents the brand in its entirety. The Logo of a brand, over time, becomes a powerful symbol representing everything a brand stands for. While getting a logo designed, there are some key factors a to keep in mind to help you get a powerful, and effective logo for your business. To know more, read about it on our blog – ‘Ten tips to getting an effective logo designed’.