Identity Design + Print + Digital Design + Launch
In a nutshell
Avanse is a subsidiary company of DHFL operating in the area of education loans. The company had an objective to achieve a 4x book size in 1 FY. We worked with Avanse to lead the mission on multiple fronts
What we did
We approached the business problem with a 3 pronged strategy:
1. Raise brand awareness among target consumers
2. Leverage Brand among employees
3. Motivate Channel Partners
In this effort, we designed and deployed an 8 week 360 degree multimedia campaign for the Summer Season. This effort, the first of its kind by an educational loans player in the market helped cement Avanses’ ownership of the category in key geographies.
In order to build salience, we decided to establish Avanse as THE leading educational loans player in the market.