Vision, Mission and Values Development
As a part of the Corporate Brand Strategy development, Brand Harvest, as a brand strategy agency undertakes the crafting of the corporate’s Vision, Mission and Values statement – along with the brand purpose. This is undertaken through a Brand Visioning Workshop and proprietary tools are used for the same.
The first tool is a process of discovery that entails the understanding of the primary landscapes of ‘Motivations’ and ‘Reflections’.
Brand Vision: Understanding the environment
he findings are then used in the Brand Workshop process. An example of the kind of tools we use is given below.
Brand Story Telling Workshop Structure