Brand personality refers to the set of human characteristics and traits that are attributed to a brand.
When does an identity needs a refresh?
The identity or the logo is the most visible symbol of any company or brand.
Future of freight forwarders
Why most logistics company needs to look at re-positioning their brands?
Fintech
Fintech is disrupting the NBFC Sector and therefore conventional NBFC companies need to revisit brand Identity and positioning
Organic staples food category in India
The organic staples market in India is slowly and steadily growing over the past decade or so. India is one of the top 10 countries in the world in terms of cultivable land under organic certification and has a potentially vast and
An approach to branding – vegan, edible oil and kore
White Gold – The unstoppable rise of alternative milks. With increasing awareness, many people across the world have chosen to become vegan. Therefore no milk products and no meat.
Branding Technology Services
With cloud computing on the rise, it’s only natural that the cloud services and
Branding IT services
The repositioned services offering will be tentatively represented like below.
