At Brand Harvest, we understand the various dimensions of repositioning and the emerging challenges. Therefore, in developing a brand repositioning strategy, we look at two critical aspects
Brand Repositioning Process
What is the brand today and what is the existing brand equity?
Where do we want to go and how best we can reach there without eroding the existing equity?
Brand Harvest conducts a proprietary ‘Visioning Workshop’ that allows organizations to reach into themselves to visualize the past, present and future of the Brand. Such workshops are key milestones in the development of a repositioning strategy.
A brand repositioning exercise could conceivably be undertaken across the following stages:
- Understanding brand equity
- Capturing the Vision of the organization
- Understanding consumer and competition markets
- Crafting a brand positioning with the use of our Proprietary tool – The Brand Map
Brand Positioning Strategy: A visual representation
Brand harvest has undertaken Brand repositioning exercises for many different organizations across different industries and categories.