Our work is a reflection of our thinking and approach to branding. We strive to produce work that is highly relevant and works well for our clients. Eventually, branding has to meet the stated business objectives.
WORK / GRIHUM HOUSING FINANCE LTD
Rebranding Poonawala Housing Finance to Grihum Housing Finance
Brand Strategy + Naming & Identity Design + Brand Launch
Digital Assets + Environmental + Communication
Explore Digital Assets + Environmental + Communication
WORK / SUCRA
Self-created
sustainable jewellery,
the Gen Z way
sustainable jewellery,
the Gen Z way
Brand Strategy + Naming & Identity design + Brand Narrative
Digital Assets + Print + Packaging.
Explore Digital Assets + Print + Packaging.
WORK / CEINSYS TECH LTD.
Rebranding Ceinsys Tech
Ltd. a listed IT company
in the geospatial and mobility space.
Ltd. a listed IT company
in the geospatial and mobility space.
Brand strategy + Identity + Print + Web
Explore 
WORK / SPECTA SURFACES
Imagination comes
alive in all
its vibrancy
alive in all
its vibrancy
Brand Strategy + Naming + Identity + Digital + Communication
Explore 
WORK / HOP ELECTRIC
Creating a brand personality, look and feel for an upcoming EV brand in mobility.
Brand strategy + Architechture + Guidelines
Explore 
WORK / ADDVERB TECHNOLOGIES
Motion Reimagined:
Rebranding India’s leading
intralogistics automation experts
Rebranding India’s leading
intralogistics automation experts
Strategy + Identity + Digital + Launch + Product branding
Explore 
WORK / MATA
Positioning and
rebranding a Kolkata
based logistics company
rebranding a Kolkata
based logistics company
Brand strategy + Identity + Digital Design
Explore
WORK / ELASTIC RUN
Network of possibilities' -
branding to bring alive the
strategic intent
branding to bring alive the
strategic intent
Brand strategy + Identity + Print + Website
Explore
WORK / Ensemble D&B
From leading fitout
prowess to ‘design & build’:
enabling the brand leap
prowess to ‘design & build’:
enabling the brand leap
Brand strategy + Identity + Print + Digital
Explore
WORK / AERIES TECHNOLOGY GROUP
The brand transition
from Aeries Technology
Group to ATG
from Aeries Technology
Group to ATG
Brand Positioning + Identity Design + Digital
Explore 
WORK / SOFTTECH ENGINEERS
Identity Design & development
for a software company
within the AEC domain
for a software company
within the AEC domain
Brand Positioning + Identity + Digital
Explore 
WORK / MAHINDRA FARM EQUIPMENT
Research among the farmer
community to identity need
gaps & propose way forward recommendations
community to identity need
gaps & propose way forward recommendations
Research + Positioning + Brand Architecture
WORK / ESCORTS
Recommendations on
positioning based on market
realities and consumer insights.
positioning based on market
realities and consumer insights.
Research + Brand Positioning
WORK / RUMMY CIRCLE
Insights based
recommendations on brands
positioning & value proposition
recommendations on brands
positioning & value proposition
Research + Positioning + Creative Directions
WORK / SORTED
Sorted:
The app for the
last minute traveller
The app for the
last minute traveller
Identity Design + Digital Design + Launch
Explore 
WORK / LAKSHYA
Repositioning the brand and
packaging design for the entire
portfolio
packaging design for the entire
portfolio
Brand Positioning + Identity + Product Design + Packaging
Explore
WORK / WILLOWS
Creating India’s
first Club-Resort in
collaboration with Taj
first Club-Resort in
collaboration with Taj
Naming + Strategy + Identity Design + Launch
Explore 
WORK / REPLAY
Rebranding
India’s leading play
equipment company
India’s leading play
equipment company
Strategy + Identity Design + Print + Digital Design
Explore 
WORK / HORIZON POLYMERS
Rebranding
one of India’s
top 100 SMEs
one of India’s
top 100 SMEs
Brand strategy + Identity + Print + Web
Explore 
WORK / HK
Rebranding one of
India’s largest diamond
manufacturing company
India’s largest diamond
manufacturing company
Strategy + Identity + Design + Digital
WORK / AVANSE
India’s leading
pvt sector education
loans brand
pvt sector education
loans brand
Strategy + Print + Communication
Explore 
WORK / Jayabheri The Peak
Branding a high luxury
project by Hyderabad’s
premier developer
project by Hyderabad’s
premier developer
Naming + Identity + Strategy + Print + Digital
Explore 
WORK / CVS
Re-branded a leading
company in HVAC category
for UAE market
company in HVAC category
for UAE market
Brand Positioning + Identity + Communication + Digital
Explore 
WORK / In2Cable
Creating a new brand in
broadband & internet TV
for the Hinduja Group
broadband & internet TV
for the Hinduja Group
Brand Positioning + Identity + Communication + Digital
Explore 
WORK / Hershey’s India
New variant designs
for Sofit to deliver
on premiumness
for Sofit to deliver
on premiumness
Brand Positioning + Packaging Design
Explore 
WORK / CHAITIME
Narrative packaging for
complete tea range from
Sapat Chai
complete tea range from
Sapat Chai
Naming + Identity + Packaging
WORK / MYSCAPE COURTYARD
Amenities
that accentuate the
the joy of living
that accentuate the
the joy of living
Brand Strategy + Identity + Print
Explore 
WORK / LA PROMENADE
Branding
the Pride
of Ambivali
the Pride
of Ambivali
Identity Design + Print + Digital Design + Launch
Explore 
WORK / VERCHESKA
Branding technology
that simplifies
the travel business
that simplifies
the travel business
Identity Design + Print + Digital Design + Launch
Explore 
WORK / SAINT-GOBAIN
Packaging for a new
brand from India’s largest
Scrub Pad manufacturers
brand from India’s largest
Scrub Pad manufacturers
Naming + Identity + Packaging
Explore 
WORK / KALAGYA
Branding a new
entrant into the
home furnishings
entrant into the
home furnishings
Strategy + Identity Design + Print + Digital Design + Launch
Explore 
WORK / PRABHUDAS LILADHER
Building brand equity
for Mumbai’s largest
broking houses
for Mumbai’s largest
broking houses
Print + Digital Design
Explore 
WORK / YUPP TV
Coming soon
Coming soon
WORK / NORTON
Automotive range
Aerosols packaging for
new brand from Norton
Aerosols packaging for
new brand from Norton
Naming + Identity + Brand Architecture + Packaging
Explore 
WORK / YOUR SPACE
Branding one of
India’s first personalised
storage services
India’s first personalised
storage services
Naming + Identity + Strategy + Communication + Digital
Explore 
WORK / JAYABHERI THE CAPITAL
Branding a gated
complex in Telangana’s
new capital region
complex in Telangana’s
new capital region
Identity + Strategy + Print + Digital
Explore 
WORK / FIRSTOUCH MOBILES
Branding
India’s first
regional smartphone
India’s first
regional smartphone
Strategy + Identity Design + Print + Packaging + Launch
Explore 
WORK / ENSEMBLE INFRASTRUCTURE
Creating a
dynamic identity for
multi-faceted expressions
dynamic identity for
multi-faceted expressions
Identity Design + Print
Explore 
WORK / SHREE SHUBHAM LOGISTICS LTD.
Comprehensive
branding in a
sunrise industry
branding in a
sunrise industry
Identity Design + Print + Digital Design
Explore 
WORK / Leading FMCG Company
Coming soon
Coming soon
Packaging for extensions
of a leading soya based
beverage brand
of a leading soya based
beverage brand
Packaging
WORK / Leading FMCG Company
Coming soon
Coming soon
Packaging design for a
new Whey Protein based
health supplement
new Whey Protein based
health supplement
Packaging
