Rebranding an Iconic football club
Brand Strategy + Identity + Identity Expressions
In a nutshell
Established in 1956, Salgaocar Football Club is the living, reverberating tribute to the football way of life – its more than just a game, its passion here. The club is synonymous with the football cult amongst players and fans alike
What we did
Our verbal expression - “Here, passion is at play every day. Life at Salgaocar is defined by football; its ethics, challenges and demands. Everything is inspired by this sport - passion that drives it, management that upholds it, teams that stand for each other, the coach that's building a winning team, fans who have grown up with Salgaocar, and yesteryear players who still find a family here. At Salgaocar's, football is more than a sport.” – was then visually translated into the final Salgaocar FC shield.
Revitalizing the club’s identity was a challenge, as it needed to capture this energy and passion in a manner that would serve as a rallying cry to the fans of the team. To do this, firstly, we set about verbalizing the club’s identity.
