Brand Strategy + Identity + Print + Digital
The context:
Lakshya Foods has been serving fresh, healthy milk and milk products in its core geography of Jind in Haryana. A passionately managed family enterprise, Lakshya Foods understands that their offering is built on healthy farms and happy cattle. Rich, nutritious, natural milk produce through traditional farming is their essence and branding plays a pivotal role in creating an endearing narrative around the brand.
Portfolio creation:
Built around a simple visual system
Designed the entire portfolio of dairy range - 50+ SKUs designed Bringing alive the goodness of health promise through packaging
We created a brand narrative that celebrates the confluence of health and freshness delivered through decades of experience, built in the region and a family managed local farm.
