Brand Identity Design and development for a leading software company within the AEC domain
Brand Positioning + Idenity Design + Website Design + Communication Design
In a nutshell
Over the last two decades this Pune based software company has been empowering business transformation through software products and solutions built on deep domain expertise. Over the years, Softtech has leveraged leading industry practices in the architecture, engineering and construction (AEC) domains to create value for businesses. With an ambitious growth plan including reaching out to global clients the need to re-brand was strongly felt. The idea of empowering business is about businesses ability to take right decisions and move forward. Softetch’s brand idea came from this belief and the identity is a reflection of this idea. Moving forward… by empowering transformation.
What we did
We partnered Softech is doing stakeholder research, developing the brand strategy, articulating the brand essence and designing the overall identity of the brand. We have also designed their corporate website, corporate brochure and other marketing related collaterals. The high point was our ability to articulate the brand story that creates high relevance within the software industry for the AEC category.
Empowering business leaders with real time information. Right decisions help businesses move forward.
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