Automotive range Aerosols packaging for new brand from Norton
Naming + Identity + Brand Architecture + Packaging
In a nutshell
Norton wanted to launch a range of aerosol products for cleaning, maintenance and lubrication in industrial and automotive uses. They wanted to create an identity that would encompass current products as well as products that will get added to the range in the future.
What we did
We created a monolithic brand architecture that seamlessly spanned across their entire product range. The brand logo, design style, colours and packaging design were created to bring synergy across the different product categories and the products within each.
The wide range of products meant there was a challenge to create the identity in conjunction with the multi-tiered brand architecture that would be relevant throughout the hierarchy.
