North-east’s favorite - creating the quintessential regional food brand with the understanding of native ingredients and local flavors
Identity + Packaging + Brand Launch + Print + Digital
The context:
Taste that’s born in the neighborhood
Freshy Foods is a regional brand in the space of pickles, sauces, jams, and more—it’s a space dominated by large multinationals with all the marketing muscle. But Freshy is brave, native, and knows the local palate. Brand Harvest began the journey with Freshy in its quest to become a brand to reckon with. Over the years, Freshy has evolved to be the region’s favorite brand.
Distinctive taste and tanginess:
Coming alive in the misty mountains
Native to North-East
Design approach - the joy of being native. Freshy design approach celebrates the distinctive palate of North-East. It brings alive all the fresh produce, the taste, and juiciness of ingredients. It’s a simple, joyful approach to bring the brand narrative home.
Design approach - the joy of being native. Freshy design approach celebrates the distinctive palate of North-East. It brings alive all the fresh produce, the taste, and juiciness of ingredients. It’s a simple, joyful approach to bring the brand narrative home.
Freshy Jams & Juice:
The finest blend of ripe and succulent fruit pulps.
Freshy Soya & Green Chilli Sauce are the right ingredients for oriental cooking.
Freshy Canned Green Peas brings the zing to cooking in every season.
