Brand Architecture + Guidelines
In a nutshell
The mobility space, particularly in the EV segment, seemed cluttered with similar propositions. The category needed a strong visual representation of both power and mileage, along with essential EV attributes like environmental friendliness. The visual design of the brand has been created to embody movement and dynamism, while allowing for flexible usage—important aspects considering the brand will largely be visible through its digital communications.
The joy of hopping
Electric is the key category driver
Powered by energy derived from electric power. Cable as a graphic form is used to depict electric and HOP is the brand that delivers movement, commute, freedom, etc. attributes.
Electrified Riding Experience
Redefining the motorcycling experience, Hop OXO is powered by state of the art 72 V “eFlow electric powertrain” for a ride so smooth that you will feel like riding an air carpet. No Noise. No Vibrations. No Pollution.
