Bringing consistency to an international brand

Strategy + Design

In a nutshell

With deep industry and business process knowledge, a flexible partnership approach, global delivery model and a proven track record, WNS delivers business value to some of the leading companies in the world.WNS has been built on a robust brand promise “Extending Your Enterprise” It was necessary that the brand is recognized for this ability among all its stakeholders.


What we did

Brand Harvest worked with the client and conducted in-depth interviews across top management particularly among the marketing and business development people. Having understood the complexity and the customized need of each of the vertical, our belief in a universal language was reinforced. We developed a robust framework for the brand to operate within and yet wide enough to manage multiple expressions.Besides defining the core values that build the brand, we developed a style guide that spells for usage of typography and visuals. ‘The Orange Highlight’ has been created to emphasise key messaging across the board.


The challenge was the need to attract clients from diverse industries and geographical locations alike. The brand and its multifaceted expressions needed to speak a universal language and in the most cohesive manner.