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Sorted. The App for last minute hotels

Identity Design + Digital Design + Launch

Sorted the app for last minute hotels

What we did

We explored the world of hospitality and hotels, coming up with a stylish and contemporary icon in an industry which otherwise retains much of its old-fashioned approach to hospitality. This was the starting point for the creation of a complete ‘Avatar’ to take on the last-minute hotel booking category. From the identity to the mobile interface, to the website and communication; Sorted is premium, vibrant and modern, creating an interesting compelling story for the last minute traveller.

Sorted the app for last minute hotels
Sorted the app for last minute hotels

Sorted represents the creation of a completely new category – that of last-minute hotel bookings. The visual identity for Sorted needed to connote the hospitality category clearly, while also being digital-first in nature and design.

Sorted the app for last minute hotels