Identity Design + Digital Design + Launch
What we did
We explored the world of hospitality and hotels, coming up with a stylish and contemporary icon in an industry which otherwise retains much of its old-fashioned approach to hospitality. This was the starting point for the creation of a complete ‘Avatar’ to take on the last-minute hotel booking category. From the identity to the mobile interface, to the website and communication; Sorted is premium, vibrant and modern, creating an interesting compelling story for the last minute traveller.
Sorted represents the creation of a completely new category – that of last-minute hotel bookings. The visual identity for Sorted needed to connote the hospitality category clearly, while also being digital-first in nature and design.