Creating a youth brand with a difference

Strategy + Identity Design

In a nutshell

IPeak is a new brand of backpacks from the largest backpacks manufacturing company in India - High Spirits Pvt. Ltd. It comes with an established legacy of manufacturing excellence.


What we did

Fundamentally, the brand IPeak resonates with the forward moving mindset: it moves along the individual who aspires to peak in life and career. It focuses on the ambitious youth who carry backpacks to places of study and work. We designed the identity to reflect this thinking, as well as created a communication campaign around “No looking back”, a sentiment highly echoed by the youth of today..


We helped the brand capture and articulate it’s essence – It is about the forward looking mindset: Ambitious and Dynamic