Positioning and rebranding a Kolkata based logistics company
Brand Strategy + Identity + Digital Design
In a nutshell
MATA offers one of the largest logistics networks in India with over 235 branches dotting the entire length and breadth of the country. The company has 2000 strong people team, 400+ company owned vehicles, 5000 affiliate vehicles, and warehousing facility spread across 1.4 million sq. ft. space. Over the past two decades the company has grown exponentially and the time was appropriate to communicate the size, stature and promise of the future. MATA wanted to build a global footprint and become the preferred logistics partner for international shipments into India.
What we did
We partnered with Mata in creating the new brand promise. The exercise was strategic, engaging multiple stakeholder interviews, with customers and staff, workshops, and interactions to arrive at a meaningful brand promise. "Nothing’s too far" is an expression of not just the ability to cover physical distance but also to achieve operational excellence. We redesigned the brand from its positioning to the visual identity, including content development and website design.
No distance too far, no challenge too big. This idea had to be expressed while also bringing alive category cues in the design of the identity. The visual identity is a true reflection of this thought.
