Network of possibilities - branding to bring alive the strategic intent
Brand Strategy + Identity + Website + Print
In a nutshell
Digitally connecting millions of small stores, empowering the rural economy, and enabling deeper reach for e-commerce, FMCG and financial organisations, Elastic Run is achieving so much and more through its technology. Its brand story goes beyond technology and last-mile delivery solutions, with a branding strategy centred on the wider impact it creates across businesses and communities.
What we did
BH team studied the complete ecosystem that Elastic Run would impact and discovered a story more humane than technology. The brand positioning idea of a network of possibilities brings to life the brand's deeper impact and how it's driving growth for everyone. The idea is brought alive through a simple brand identity design approach - expansive, dynamic, interconnected.
