Network of possibilities' - branding to bring alive the strategic intent
Brand Strategy + Identity + Website + Print
In a nutshell
Digitally connecting millions of small stores, empowering rural economy, enabling deeper reach for e-commerce, FMCG and financial organisations: Elastic Run is achieving so much and more through its technology. The brand's big story goes beyond the technology and last mile delivery solutions.
What we did
BH team studied the complete ecosystem that Elastic Run would impact and discovered a story more humane than technology. The positioning idea of a network of possibilities, brings alive the deeper impact of the brand, and how it's building growth for everyone. The idea is brought alive through a simple identity design approach - expansive, dynamic, interconnected.
