Branding one of India’s first personalised storage services
Naming + Identity + Strategy + Communication + Digital
In a nutshell
OEC, one of India’s most trusted records management company envisioned to bring about a paradigm shift in the storage industry. Moving from traditional models of warehousing, they wanted to bring storage services to the doorstep for business and individual storage needs - with the advantage of more flexibility, professionalism and personalised service.
What we did
Being a relatively new space in India, we created a simple name and identity; one that our audience could easily understand and relate to. The launch campaign included digital and print communication, and was aimed at bringing alive the aspect of personalisation and professionalism in storage services.
Existing warehousing models and other transit service providers leave little options and flexibility for business owners and individuals. The aim was to make storage services a lot more personalised.
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