Motion Reimagined: Rebranding India’s Leading Intralogistics Automation Experts
Strategy + Identity + Digital + Launch + Product Branding
In a nutshell
Addverb Technologies is amongst India’s leading automation solution providers operating in the intralogistics space with a range of products and solutions to enable smarter warehouses. With some of India’s leading clients leveraging their solutions, the need for Addverb is to signal the next level of growth.
What we did
By developing a deep understanding of the solution impact that Addverb brings through technology, Brand Harvest created a purpose-driven approach for the organization. Putting the brand at the heart of business, strategy and creative teams first created the brand core with ‘Motion Reimagined’. This central idea was leveraged for rebranding and transforming Addverb Technologies into AT. A sharper strategic, purpose-driven identity is becoming pivotal at Addverb, enabling culture and business synergies.
The challenge was in developing an identity that is simple and yet demonstrates upward movement in a symbolic manner. Illustrating the brand promise of motion reimagined as well as showcasing growth for the company.
