Branding a gated complex in Telangana’s new capital region
Identity + Strategy + Print + Digital
In a nutshell
Jayabheri Group was coming up with a luxury residential gated community in the emerging new capital region of the Telangana state. It is well-connected to prime locations, well-planned and aesthetically designed. We wanted to bring these aspects alive through our branding exercise.
What we did
With the location advantage in mind, we created a name that will describe the project as the “epicentre of life”. The visual identity was inspired by the design architecture of the building. With a rich bouquet of lifestyle amenities, excellent connectivity and aesthetic design, these aspects were brought alive in the website, project brochure and communication design.
The location aspect was working in favour of the project and we leveraged that in creating the brand.
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