Brand positioning strategy and identity design for One. A new brand from the Hinduja Group.
Brand Positioning + Identity + Communication Design + Website Design
In a nutshell
ONE is three and signifies a confluence of Video, Data & Voice services with a unified approach to delivering varied content consumed over the Internet like web, social, video-OTT, VAS, iOT, focused on education, e-Gov, health, gaming, music and above all live & catch-up TV via a one-wire to the consumer’s home using a common services delivery and assurance platform. Coming from the house of Hinduja Group the brand needs to deliver on expectation from a large business house.
What we did
We defined the brand purpose: At ONE we recognise that staying digitally connected has become very essential and in particular among the millennials and to a great extent the generation X. In today’s times, it’s not only about being connected but staying in tune with the world in real time. The essence of real time is speed and uninterrupted connectivity. ONE is a platform built on robust technology and our purpose is to keep our customers always on. To fulfil this purpose, we at ONE are constantly striving to provide what’s best for our customers technologically and provide that at a very competitive price too. This is not just a brand promise but our very purpose of being in the business.
The identity which is dynamic suits for the digital world and creates a beautiful animation using the graphics for the home screens of One broadband.
