From leading fitout prowess to ‘design and build’: enabling the brand leap
Brand Strategy + Identity + Print + Digital
In a nutshell
Since Brand Harvest had created the interior fitout brand ‘Ensemble’ more than a decade ago, the promoters came back to create their new, next brand in the space of interior design. Having built a leading industry position and working behind office spaces for biggest global names, this was a natural progression. The need was to carry the existing brand assets and yet build a ‘design-led’ differentiation.
What we did
We approached this brand creation with minimalism at the heart of our approach. Treat it like a high design, yet integrated offering. Therefore, we built a descriptive brand that through design expressed its high design stature. The D&B. Identity, positioning, launch strategy, digital assets and the first set of communication, every aspect of the brand evokes its deep sense of assuredness and simplified approach to design.
