Making business travel smarter

Identity + Strategy + Digital

In a nutshell

Insteract provides business travel solutions to SMEs and large corporations. They have unique algorithms and smart data analysing techniques to provide optimised solutions. They wanted to bring out this distinctive proposition in their brand.

Making business travel smarter

What we did

To convey the idea of smart business travel solutions, we created an identity emerging from the three aspects of People, Product and Systems. The graphic expression represented travel with a forward and upward expression, and eventually given a humanised form.

Making business travel smarter
Making business travel smarter
Making business travel smarter

The goal was to establish an identity that would highlight the smarter approach to travel that sets free - the traveller and the organization.

Making business travel smarter