Comprehensive branding in a sunrise industry
Identity Design + Print + Digital Design
In a nutshell
Shree Shubham Logistics Limited (SSLL) is a subsidiary of Kalpataru Power Transmission Limited and is focused on developing commodity warehousing and logistic parks at strategic locations across India. With a pan India presence, the main objective of SSLL is to offer end-to-end logistic solutions to all the commodity stakeholders. SSLL had the opportunity to establish itself as a leading player in transforming the logistics business environment and in particular the agricultural logistics sector
What we did
Our understanding suggested that there are multiple stakeholders in the business of logistics namely farmers, traders, institutions, banks, commodity exchanges etc. Branding was conceived to become a robust platform for stakeholder engagement.
Logistics is a sunrise industry and is at a stage of evolution. SSLL had a unique opportunity to define and shape the category. The brand positioning and the identity of the company were fashioned to leverage this opportunity.
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