Brand strategy + Identity + Print + Web
In a nutshell
Ceinsys Tech Limited is a technology-driven organization that specializes in offering solutions in the Geospatial, Enterprise & Engineering, and mobility services space with an ambition to serve the global clientele. Ceinsys is listed on the Bombay Stock Exchange and is an integral part of the Meghe Group.
The need for branding:
Ceinsys has largely been focused on serving the Indian Government with deep domain expertise in geospatial data and analysis for various departments covering infrastructure, water, power, and other core sectors. With the expansion into engineering and mobility services, Ceinsys wanted to expand its footprint globally, with America being the key market, providing geospatial analysis, engineering, and mobility services. Hence the need to revisit the brand positioning and its identity reflecting the global ambition.
We deep dived into the category of geospatial services providers at one end and mobility and engineering services providers at the other. We scanned over 20 companies covering their websites, annual reports, communications, and a whole host of articles and white papers across these three segments to learn, understand, and evaluate category growth drivers and key messaging across multiple brands. We further evaluated these brands on a 2X2 matrix to compare and identify possible positioning for Ceinsys.
“We discovered that across geospatial and engineering services it’s the ability to look at multiple possibilities and provide suitable solutions for the clients is the key. Therefore, the idea of the brand “Enhancing Possibilities” becomes the stated purpose and the promise Ceinsys could clearly demonstrate and substantiate.”
A force multiplier, with a dynamic construct of the C. A modern, agile design interpretation. We look at aligning the shapes to form a differentiated look, amplifying the core message.
With a dynamic construct and the merge of contrasting shades, the force multiplier opens up
a world of new possibilities
The Ceinsys website is the biggest digital asset considering global ambitions of the company. It was important to reflect the capabilities and create a comprehensive suite of solutions and services Ceinsys Tech offered on one single platform and yet keep the navigation user-friendly and simple. The Ceinsys website has 38,000 words of content ensuring SEO friendliness and around 175 images to enhance the user experience.
The brand has a very vibrant look and feel and yet anchored in the seriousness of the business, making the brand come alive as a new-age tech company with immense capabilities.
Posters >
Annual Report >
Social Media >
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