Creating a visionary architecture for visionary group

In a nutshell

Named after its visionary founder BommidalaBhanumurthy, the BBM Group covers the complete tobacco supply chain from leaf growing and processing to cigarette production and packing. The group has presence in over 40 countries spanning four continents and is established as a leading player in the world tobacco market. BBM wanted to re-brand and consolidate their architecture.

Highlights

Moving from Bommidala Group to BBM brought the brand to the forefront of the industry. As BBM, the brand is shorter, stronger and bolder.

What we did

We created a new corporate brand BBM that lent itself to the many different group companies in a monolithic architecture.