Grindwell Norton gears for ‘The Next Level’

In a nutshell

Grindwell Norton, a Saint Gobain Group company, has been a pioneer in the Indian Abrasives market for over 70 years. However, they lost the leadership status to CUMI a decade ago. This is largely attributed to a complacent operating team and an aging organization with energies dispersed rather than focused on a unified purpose.

A new leadership at the helm inherently believed that it is within the organization and its people to change the dynamics. The task was to create a large platform and bring all concerned parties to work towards a common objective: attain sustained leadership.

Brand Harvest recommended an employee engagement platform that initially involved a leadership team of over 30 people. We branded this team "Group Concord," bringing them onto a single platform to share their vision for GNO. A two-day intensive workshop was organized to crystallize their thoughts into a well-articulated roadmap. Goals were defined, objectives were set, and the journey began. This journey is what we call working towards achieving “The Next Level.” The engagement program of ‘Next Level’ is now active and has involved everyone at GNO.

Focusing all energies towards a common purpose has resulted in overtaking CUMI for three consecutive quarters now.