ATG by Aeries Technology Group Branding Case Study

In a nutshell

ATG formerly Aeries Technology Group is a is a global services company providing technology, business process management and consulting services to some of the leading global organizations. With a proven track record of helping clients identify and deliver significant bottom line improvements using expertise in finance, legal, HR and information technology related services. With a growing ambition, Aeries wanted to leverage technology and communicate the essence of the brand by being more agile, nimble, fast in delivering solutions. The identity is a reflection of this shift.

What we did

We began by understanding the brand essence and recommended that ATG create a purpose statement rather than focusing solely on brand positioning. Our belief was reinforced when we interviewed their clients and key stakeholders. Our impressions of the company being agile, flexible, and customizing solutions to suit each client highlighted the need to transition from Aeries Technology Group to ATG. The identity reflects attributes harnessed by leveraging technology, with brand colors representing a new age. This process included articulating the purpose idea of "purpose built for you" and exploring the entire visual identity system, from corporate stationery to developing a robust website that brings ATG to life.

The essence of ATG lies in its unique business model, and the philosophy is purpose built for its clients. The identity and tagline express this belief.

The brand transition from Aeries Technology Group to ATG