ABOUT US / Ram in Media
quello che vuoi tu
October 2015
BBC World: Ram shares his views on Branding of the humble 'beedi'
Ram Gudipati, Founder and Managing Director, speaks to BBC World regarding the new trends in the Beedi industry. With branded Beedi’s now appearing at the local ‘paanwala’ and the prices of cigarettes rising meteorically, will the average Indian smoker be tempted to make the switch? Find out now .... Read More
quello che vuoi tu
October 2015
BBC World: Ram shares his views on Branding of the humble 'beedi'
quello che vuoi tu
October 2015
BBC World: Ram shares his views on Branding of the humble 'beedi'
quello che vuoi tu
October 2015
BBC World: Ram shares his views on Branding of the humble 'beedi'
quello che vuoi tu
October 2015
BBC World: Ram shares his views on Branding of the humble 'beedi'
Ram Gudipati, Founder and Managing Director, speaks to BBC World regarding the new trends in the Beedi industry. With branded Beedi’s now appearing at the local ‘paanwala’ and the prices of cigarettes rising meteorically, will the average Indian smoker be tempted to make the switch? Find out now .... Read More
quello che vuoi tu
October 2015
BBC World: Ram shares his views on Branding of the humble 'beedi'
quello che vuoi tu
October 2015
BBC World: Ram shares his views on Branding of the humble 'beedi'
quello che vuoi tu
October 2015
BBC World: Ram shares his views on Branding of the humble 'beedi'
Article
May 3, 2016
Advertising Age, India: Ram shares his views on With xXx 3, Will Deepika Padukone Become the Choicest Face for Global Brands?
Deepika Padukone, the Bollywood actress who is all set to make her Hollywood debut in 2017, is next in the race of becoming a global brand ambassador The actress, who had nearly 17 Indian brands .... Read More
 
May 3, 2016
Advertising Age, India: Ram shares his views on How Surf and Ariel Are Going Beyond Being Just FMCG Brands
The Indian advertising industry has evolved in a way that most brands are taking a leap into getting involved with the day-to-day life of their customers. The more they get involved .... Read More
 
Mar 30, 2016
Advertising Age, India: Ram shares his views on Will Quikr’s Doorstep Modify Classifieds Ads Business in India?
The online classifieds market is growing at a rapid pace in India. As per a published report, it is estimated to reach about Rs 4,500 crore by 2018 with a CAGR of 20%. There is no doubt that online classified .... Read More
 
Jan 22, 2016
Advertising Age, India: Ram shares his views on Incredible India: What Makes Amitabh Bachchan and Priyanka Chopra Perfect Brand Endorsers?
Government of India finally announced Bollywood actors Amitabh Bachchan and Priyanka Chopra as new brand ambassadors for its 'Incredible India' campaign. .... Read More
 
Dec 18, 2015
Advertising Age, India: Ram shares his views on Sonata Sports a New Positioning with SF Series
A significant shift into consumer behaviour towards sports and fitness in recent times has given end number of reasons for sports brands to flourish; so far so that market of sports gear .... Read More
 
Nov 27, 2015
Advertising Age, India: Ram shares his views on Ditching Those Bold Messages, Tata Tea Goes for a Fusion This Time
India has always been a tea consuming nation. But with the spread of cafe culture in recent years driven by cafe chains such as Cafe Coffee Day, Barista, Costa Coffee, Gloria Jeans and now Starbucks .... Read More
 
Oct 8, 2015
Advertising Age, India: Ram shares his views on How OLX’s Shift in Positioning Indicates its ‘Brand Life Cycle’
OLX, the popular classifieds website in India since 2006, has recently come up with a new campaign and introduced a new tagline, Khareed Le (Buy). It is a move in the opposite direction from their existing brand proposition .... Read More