Vision, Mission and Values Development
As a part of the Corporate Brand Strategy development, Brand Harvest, as a brand strategy agency undertakes the crafting of the corporate’s Vision, Mission and Values statement – along with the brand purpose. This is undertaken through a Brand Visioning Workshop and proprietary tools are used for the same.
The first tool is a process of discovery that entails the understanding of the primary landscapes of ‘Motivations’ and ‘Reflections’.
Brand Vision: Understanding the environment
Discovery
he findings are then used in the Brand Workshop process. An example of the kind of tools we use is given below.
Brand Story Telling Workshop Structure
