The legacy of the company is rooted in its culture.
Brand Strategy + Identity + Print + Digital
In a nutshell
AMI Global is now as an independent body, separate from its formal alliance.
AMI Worldwide. AMI global wanted to create its own identity that is not impacted negatively by the former due to a shared name and history. AMI GLOBAL is a name with credibility and rich legacy providing complete logistics services. The idea therefore, was to leverage the equity of the name AMI and yet design a unique visual identity that is progressive and forward looking.
What we did
Our task was to ensure the name represents the legacy and credibility, yet serves a greater meaning that resonates with all stakeholders. The paradox of the NEW and the Experienced coming together.
On the occasion of the company's 25th Anniversary, AMI has found a suitable time to redefine their brand position to reflect their future goals. In addition, AMI now wants to increase efficiency and service quality by developing technology, digitization, customer centricity, and knowledge leadership. These aspects needed to reflect in the brand personality and through the brand's visual and verbal vocabulary.
