The legacy of the company is rooted in its culture.
Brand Strategy + Identity + Print + Digital
In a nutshell
AMI Global is now as an independent body, separate from its formal alliance.
AMI Worldwide. AMI global wanted to create its own identity that is not impacted negatively by the former due to a shared name and history. AMI GLOBAL is a name with credibility and rich legacy providing complete logistics services. The idea therefore, was to leverage the equity of the name AMI and yet design a unique visual identity that is progressive and forward looking.
What we did
Our task was to ensure the name represent the legacy and credibility and yet serving a geater meaning that resonates with all stakeholders.The paradox of the NEW and the Experienced coming together.
On the occasion of the companies 25th Anniversary, AMI has found a suitable time to redefine their band position to reflect their future goals.In addition, AMI now wants increase efficiency and serivce quality by developing technology, digitization, customer centricity and knowledge leadership.These aspects needed to reflect in the brand personality and through the brands visual and verbal vocabulary.
